Is Metallica Alienating Their Fans? (2019-10-18)

Metallica is doing a lot on Facebook. As of 2019-10-18, Metallica has 36,115,383 likes on their facebook page, 33,708,459 followers and has been running the page since February 12, 2008. We analyzed the couple-dozen latest posts from Metallica and found some interesting peculiarities. First, check out the most shared post (ID 10156342404940264) with a whopping 23,570 shares, 87,418 reactions (including 11,861 likes, 2,690 ‘loves’ and 239 ‘wow’s) and 51,426 comments:

11,861 likes is quite a bit! But not all is well. There is another post from Metallica that was a little controversial (ID 10156374408595264, with 62 angry reactions:

And in addition, Metallica has plenty of posts on their page that don’t get all that much attention. Just take a look at this one (ID 10156377355170264):

This post has just 176 shares, 435 comments and 5,785 total reactions, with 960 likes, 95 loves, 6 wow reactions, 3 haha reactions, zero angry reactions and 3 sad reactions.

Of course, 176 shares is still a ton for the average Facebook user.

THE CONCLUSION: We did a ton of research, looking through all of Metallica’s latest social media events, their stats, and what people are saying about them. This is what we think AS OF 2019-10-18: Metallica is…

gaining traction 🙂

Sure Metallica has their enemies, but the vast, vast majority are very positive lately, so we’re confident in this conclusion. But what do you think? Do you love Metallica… or hate them? Is their popularity deserved? Let us know in the comments.

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