The Battle Of Fluent, Inc. ($FLNT) And Criteo S.A. ($CRTO)

2019-08-16 | Welcome! Today we compared how two different stocks in the Advertising industry are trading: Fluent, Inc. and Criteo S.A.. While these two companies may have very different market capitalizations and balance sheets, they are worth comparing given how they are in the same sector. Below you’ll see how the different technical indicators differ between these two stocks, and we’ll also show what Trading View thinks of them based on the technical analysis. But before we get ahead of ourselves, please note that this is technical analysis only (ie. analyzing how these companies are trading, not digging into the company fundamentals), and therefore you should not rely only on this to guide you on whether you should buy or sell anything – take it with a grain of salt only, and pay attention to the disclaimer below. With that said, many traders find value in technical analysis and others even swear by it, so if that is you, I hope my analysis will be of use to you. Let’s get to it…

First things first: during its last day of trading, Fluent, Inc. opened at 3.15, got to a maximum price of 3.16 and dropped to as low as 3.07 before finishing the session at 3.09. In total there were 359500 shares traded, which is enough to conduct our analysis. Compare that now to Criteo S.A., which opened at 18.42, had a high of 18.67, a low of 18.1, closed at 18.6 and had a total volume of 336000.

VOLUME ANALYSIS: Generally, the higher the volume indicators are, the better – you need liquidity to trade, after all. All of the volume indicators are as follows… (click here for an explanation on volume)

Volume Indicator Fluent, Inc. Criteo S.A.
Accumulation-distribution index 193.139 2323.266
on-balance volume -3.11 18.35
chaikin money flow

17.0 3.56
force index

-0.015 1.05462
ease of movement rating

0.00627 -0.00105
volume-price trend

-1.30706 -0.78254
negative volume index

1000.0 1000.0

VOLATILITY ANALYSIS: Now to compare the volatility between these two companies… (click here for an explanation on volatility)

Volatility Indicator Fluent, Inc. Criteo S.A.
Average true range 0.24332 0.41972
Bolinger bands 3.11571 18.44456
Upper bollinger band 2.97429 17.93544
Lower bollinger band

3.07 18.1
Bollinger high band indicator

1.0 1.0
Bollinger high low indicator

1.0 1.0
Central keltner channel

3.12667 18.39667
High band keltner channel

3.11667 18.14667
Low band keltner channel

3.13667 18.64667
High band keltner channel indicator

1.0 1.0
Low band keltner channel indicator

1.0 1.0
Donchain channel high band

3.07 18.1
Donchain channel low band

3.07 18.1
Donchain channel high band indicator

1.0 1.0
Donchain channel low band indicator

1.0 1.0

TREND ANALYSIS: Now for the most interesting and detailed part, the trend. Where is the stock actually going? Let’s compare the indicators… (click here for an explanation on trend)

Trend Indicator Fluent, Inc. Criteo S.A.
Moving Average Convergence Divergence (MACD) trend_macd 0.00404
MACD signal -0.00062 0.00224
MACD difference -0.0005 0.00179
fast Exponential Moving Average (EMA) indicator

3.07 18.1
slow Exponential Moving Average (EMA) indicator

3.07 18.1
Average Directional Movement Index (ADX)

unknown unknown
ADX positive

20.0 20.0
ADX negative

20.0 20.0
positive Vortex Indicator (VI)

1.0 1.0
negative VI

1.0 1.0
trend vortex difference

0.24755 0.69442

-37.16979 -2.79733
Mass Index (MI)

1.0 1.0
Commodity Channel Index (CCI)

66.66667 66.66667
Detrended Price Oscillator (DPO)

2.34991 0.79276
KST Oscillator (KST)

-433.57035 -41.96125
KST Oscillator (KST Signal)

-433.57035 -41.96125
KST difference

-2.30631 2.38186
Ichimoku rating

3.155 18.545
Ichimoku B rating

3.155 18.545
Ichimoku visual trend A

5.47404 19.36782
Ichimoku visual trend B

5.05535 19.23615
Aroon Indicator (AI)

4.0 4.0
AI indicator down

4.0 4.0
AI difference

-4.0 4.0

MOMENTUM ANALYSIS: What about momentum? Let’s dive into it… (click here for an explanation on momentum)

Momentum Indicator Fluent, Inc. Criteo S.A.
Relative Strength Index (RSI) 50.0 50.0
Money Flow Index (MFI) 32.06582 50.59964
True Strength Index (TSI) -100.0 -100.0
ultimate oscillator

-3.98245 -255.87617
stochastic oscillator

900.0 228.0
stochastic oscillator signal

900.0 228.0
Williams %R rating

800.0 128.0
awesome oscillator

0.11317 0.19578

RETURNS: That’s all for technical analysis. Now let’s just list the returns for Fluent, Inc. and Criteo S.A..

Daily return -43.35703 -4.19613
Daily log return -1.64207 0.98956
Cumulative return -1.62866 0.99448

So there you have it: our deep, grueling analysis comparing Fluent, Inc. and Criteo S.A. together. But what does all of the above mean? Various technical indicators above are positive, while others are negative, and if we want to decide overall if the technical analysis indicates a bullish or bearish chart, we have to consider all of them together. That’s what the Trading View widget below can do, so let’s see what it says considering all these indicators. First, here’s Fluent, Inc.:

The verdict above will consider all these technical indicators and consider which are strong and weak, and then put them all together to come up with a conclusion stating whether FLNT is strong or weak. Again – this is not a reliable indication of whether Fluent, Inc. is a good investment! None of these indicators consider the company fundamentals. All of this data is based on how it trades only. Now with that out of the way, let’s compare it with Criteo S.A.

So there you have it. We hope you have found this analysis useful, and if you see any errors or have any feedback, please comment below.

How can you profit off trading these 2 companies and other stocks like it? First, check out the Beat The Market Analyzer software – this is worth its weight in gold. Some other great services for earning income from trading and investing are Dividend Stocks (an outstanding resource for anyone interested in high dividend paying stocks), Microcap Millionaires (the best site online for profiting off micro-cap stocks) and Trading Code (an extremely powerful system for profiting off trading).

DISCLAIMER: We are not registered investment advisers and the above analysis should be taken at face value only. We strongly advise against buying or selling anything based solely on our analysis above, and are not responsible for any losses that you may incur if you choose make any investment decisions based on the above.

Abigale Lormen

Abigale is a Masters in Business Administration by education. After completing her post-graduation, Abigale jumped the journalism bandwagon as a freelance journalist. Soon after that she landed a job of reporter and has been climbing the news industry ladder ever since to reach the post of editor at amarketreportsjournal.
Abigale Lormen

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