Stitch Fix, Inc. ($SFIX) Faces Up Against Baozun Inc. ($BZUN)

2019-08-16 | Welcome! Today we compared how two different stocks in the Catalog/Specialty Distribution industry are trading: Stitch Fix, Inc. and Baozun Inc.. While these two companies may have very different market capitalizations and balance sheets, they are worth comparing given how they are in the same sector. Below you’ll see how the different technical indicators differ between these two stocks, and we’ll also show what Trading View thinks of them based on the technical analysis. But before we get ahead of ourselves, please note that this is technical analysis only (ie. analyzing how these companies are trading, not digging into the company fundamentals), and therefore you should not rely only on this to guide you on whether you should buy or sell anything – take it with a grain of salt only, and pay attention to the disclaimer below. With that said, many traders find value in technical analysis and others even swear by it, so if that is you, I hope my analysis will be of use to you. Let’s get to it…

First things first: during its last day of trading, Stitch Fix, Inc. opened at 21.23, got to a maximum price of 21.43 and dropped to as low as 20.02 before finishing the session at 20.25. In total there were 2894000 shares traded, which is enough to conduct our analysis. Compare that now to Baozun Inc., which opened at 46.23, had a high of 46.49, a low of 44.5, closed at 45.33 and had a total volume of 671500.

VOLUME ANALYSIS: Generally, the higher the volume indicators are, the better – you need liquidity to trade, after all. All of the volume indicators are as follows… (click here for an explanation on volume)

Volume Indicator Stitch Fix, Inc. Baozun Inc.
Accumulation-distribution index 190.42445 1230.70769
on-balance volume 20.79 -47.03
chaikin money flow

13.1 14.30769
force index

4.0584 -0.85
ease of movement rating

-0.02979 0.00131
volume-price trend

-4.74754 0.516
negative volume index

1000.0 1000.0

VOLATILITY ANALYSIS: Now to compare the volatility between these two companies… (click here for an explanation on volatility)

Volatility Indicator Stitch Fix, Inc. Baozun Inc.
Average true range 0.88866 1.23372
Bolinger bands 21.28338 44.5
Upper bollinger band 19.41662 44.5
Lower bollinger band

20.02 44.5
Bollinger high band indicator

1.0 1.0
Bollinger high low indicator

1.0 1.0
Central keltner channel

20.89333 45.74
High band keltner channel

20.69333 45.48
Low band keltner channel

21.09333 46.0
High band keltner channel indicator

1.0 1.0
Low band keltner channel indicator

1.0 1.0
Donchain channel high band

20.02 44.5
Donchain channel low band

20.02 44.5
Donchain channel high band indicator

1.0 1.0
Donchain channel low band indicator

1.0 1.0

TREND ANALYSIS: Now for the most interesting and detailed part, the trend. Where is the stock actually going? Let’s compare the indicators… (click here for an explanation on trend)

Trend Indicator Stitch Fix, Inc. Baozun Inc.
Moving Average Convergence Divergence (MACD) trend_macd -0.0155
MACD signal 0.00823 -0.00635
MACD difference 0.00658 -0.00915
fast Exponential Moving Average (EMA) indicator

20.02 44.5
slow Exponential Moving Average (EMA) indicator

20.02 44.5
Average Directional Movement Index (ADX)

unknown unknown
ADX positive

20.0 20.0
ADX negative

20.0 20.0
positive Vortex Indicator (VI)

1.0 1.0
negative VI

1.0 1.0
trend vortex difference

0.47003 0.03139
trix

-20.54131 -0.33401
Mass Index (MI)

1.0 1.0
Commodity Channel Index (CCI)

66.66667 -66.66667
Detrended Price Oscillator (DPO)

6.20368 -0.53019
KST Oscillator (KST)

-236.56772 12.05793
KST Oscillator (KST Signal)

-236.56772 12.05793
KST difference

6.29202 -2.52699
Ichimoku rating

21.33 46.36
Ichimoku B rating

21.33 46.36
Ichimoku visual trend A

26.65045 45.89187
Ichimoku visual trend B

26.16759 46.56032
Aroon Indicator (AI)

4.0 4.0
AI indicator down

4.0 4.0
AI difference

4.0 -8.0

MOMENTUM ANALYSIS: What about momentum? Let’s dive into it… (click here for an explanation on momentum)

Momentum Indicator Stitch Fix, Inc. Baozun Inc.
Relative Strength Index (RSI) 50.0 50.0
Money Flow Index (MFI) 51.29557 100.0
True Strength Index (TSI) -100.0 100.0
ultimate oscillator

-29.41376 23.45759
stochastic oscillator

705.0 765.38462
stochastic oscillator signal

705.0 765.38462
Williams %R rating

605.0 665.38462
awesome oscillator

0.22763 -0.28463

RETURNS: That’s all for technical analysis. Now let’s just list the returns for Stitch Fix, Inc. and Baozun Inc..

Daily return -23.65677 1.20579
Daily log return 3.24353 -1.12996
Cumulative return 3.2967 -1.1236

So there you have it: our deep, grueling analysis comparing Stitch Fix, Inc. and Baozun Inc. together. But what does all of the above mean? Various technical indicators above are positive, while others are negative, and if we want to decide overall if the technical analysis indicates a bullish or bearish chart, we have to consider all of them together. That’s what the Trading View widget below can do, so let’s see what it says considering all these indicators. First, here’s Stitch Fix, Inc.:

The verdict above will consider all these technical indicators and consider which are strong and weak, and then put them all together to come up with a conclusion stating whether SFIX is strong or weak. Again – this is not a reliable indication of whether Stitch Fix, Inc. is a good investment! None of these indicators consider the company fundamentals. All of this data is based on how it trades only. Now with that out of the way, let’s compare it with Baozun Inc.

So there you have it. We hope you have found this analysis useful, and if you see any errors or have any feedback, please comment below.

How can you profit off trading these 2 companies and other stocks like it? First, check out the Beat The Market Analyzer software – this is worth its weight in gold. Some other great services for earning income from trading and investing are Dividend Stocks (an outstanding resource for anyone interested in high dividend paying stocks), Microcap Millionaires (the best site online for profiting off micro-cap stocks) and Trading Code (an extremely powerful system for profiting off trading).

DISCLAIMER: We are not registered investment advisers and the above analysis should be taken at face value only. We strongly advise against buying or selling anything based solely on our analysis above, and are not responsible for any losses that you may incur if you choose make any investment decisions based on the above.

Abigale Lormen

Abigale is a Masters in Business Administration by education. After completing her post-graduation, Abigale jumped the journalism bandwagon as a freelance journalist. Soon after that she landed a job of reporter and has been climbing the news industry ladder ever since to reach the post of editor at amarketreportsjournal.
Abigale Lormen

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